CHAGEE

CHAGEE is from Yunnan,
the birthplace of tea.

Guided by our mission to bring people together and forge relationships via a good cup of tea, we are committed to providing healthy and low-calorie tea beverages suitable for every day.

Global Growth

From Yunnan to the World

CHAGEE has expanded across Asia Pacific to become an international tea beverage company with over 6,000+ stores worldwide.

Sustainability

At CHAGEE, we are playing an active role in identifying where we can minimize our environmental impact and help protect the local biodiversity of where our tea is grown.

CORE VALUE

Togetherness

We are guided by PEER: Proactive, Enthusiasm, Equality, Respect. We believe in mutual appreciation and shared inspiration. We foster connection through tea.

Sincerity

We are transparent in all aspects and treat every interaction geniunely.

Integrity

We uphold integrity in all we do, guided by strong moral principles and unwavering ethics. We do what’s right, and we do it right.

Entrepreneurship

We aim high and stay grounded. We act with courage and responsibility to uphold our purpose and serve selflessly.

Development journey

2017

2018

2019

2020

2021

2022

2023

2024

2021

2017

2018

2019

2020

2021

2022

2023

2024

November 2017

CHAGEE opened its first store on Wuyi Road in Kunming, China on November 17.

October 2018

CHAGEE's Overseas Business Department was officially established.

August 2019

CHAGEE entered the Singapore market.
August 2019

CHAGEE's first overseas store opened in Kuala Lumpur, Malaysia
October 2019

CHAGEE entered the Thailand market.

November 2020

CHAGEE grew to 240 stores across Asia with monthly sales of over 2 million cups of milk tea, becoming one of the leading beverage brands in the region.

January 2021

CHAGEE received a series A investment of RMB 160 million jointly led by XVC and Fosun.
May 2021

CHAGEE received a series B investment of RMB 160 million led by Congbiqiushi and followed by XVC.
September 2021

This year, CHAGEE first launched its Fresh Milk Tea series, along with the completion of brand and product upgrading.

January 2022

CHAGEE joined hands with the popular China programme, The Nation's Greatest Treasures, to launch the "Sanxingdui" cultural and creative IP co-branded series for the Year of the Tiger, becoming the first tea beverage brand to feature "Sanxingdui" cultural elements.
November 2022

CHAGEE worked with renowned photographer and artist, Leslie Zhang, to create a promotional video themed "Together with Tea", which was featured in the French fashion magazine L'OFFICIEL.

January 2023

The number of CHAGEE stores exceeded 1,000 globally.
June 2023

The brand new 'Tea Bar' store concept made its debut in Shanghai.
August 2023

CHAGEE was the first tea beverage brand to announce a "Product ID Card" and launch the "Calorie Calculator" for its products.
November 2023

CHAGEE achieved the historical milestone of over 100 million cups of Jasmine Green Milk Tea in annual sales globally.
December 2023

CHAGEE became the first in the tea beverage industry in China to be an exhibiter for "The World of Tea: Special Exhibition on Tea Culture" at China's Palace Museum.

January 2024

Managed by hearing-impaired staff, CHAGEE opened its first hearing-loss friendly store in Hangzhou, China.
February 2024

CHAGEE cooperated with Art Exhibitions China to launch the a new range of themed packaging for the Year of the Dragon.
March 2024

CHAGEE was amongst the first few brands in the tea beverage industry with a "Nutritional Choice" label announced by the Shanghai Municipal Health Commission and took the lead in releasing product GI values for greater transparency.
July 2024

The number of CHAGEE stores exceeded 5,000 globally.
August 2024

CHAGEE launches its first series of pet-friendly concept stores across various cities in China.
August 2024

CHAGEE launched a special campaign with limited-edition merchandise in celebration of its signature Jasmine Green Milk Tea achieving record cumulative sales of over 600 million cups globally.